February 13, 2012 § Leave a comment
Notice a lot of news about the Olympics lately? That’s partly because, for the people of Britain, its the sporting event of the decade. But, its also because every day the government is manufacturing three positive news stories about the Olympics. In what could be seen as an attempt to hijack the games for political ends, the government is taking every opportunity to promote their own story of the games.
The government’s News Co-ordination Centre has been told to produce one ‘main government story and two targeted at more specific audiences’ each day.
Speaking to The Times today Sir Menzies Campbell, a former Olympic sprinter and member of the Olympic board said, ‘its well to remember that the bid was achieved under the previous government’. He also reminded people of the non-partisan spirit of the games.
It’s clear that the government is taking every opportunity to promote the country oversees through their press centre. What remains to be seen is how far they will push their own image through their thrice daily news up dates.
If they do, they could face a number of problems. Primarily, they could face retaliation from Scotland in 2014 as the country simultaneously hosts the Commonwealth Games and goes to the polls to decide its future within the United Kingdom.
If the conservatives come across too self-righteous about the games they could lose face if the opposition seizes upon the opportunity to humiliate them.
Finally, we can expect a host of stories coming to light this year exposing the tactics of some PR agencies. This is tipped to be this year’s MP’s expenses. If the government’s press office comes into the limelight through the promotion of the games there is potential that it could be marred with the same brush, however clean its tactics really are. If the climate changes and people suddenly become sensitive to the techniques used by PR offices the government’s own centre could be humiliated, however unfairly.